After over a decade in the fashion industry working with luxury houses and high-end accessory brands, the waste and environmental impact eventually became too much to ignore. With a deep love of colour, from my trend-forecasting days, and a conscious shift away from the death-by-beige aesthetic and the sameness I could see everywhere, I began to play with a new idea.

Serotonin repurposes vintage jewellery into modern, vibrant mood-boosters. I collect my vintage glass and stone beads from New Zealand, Japan, Germany, Taiwan, Czechoslovakia and more, with some beads being up to 80 years old. 

This is my way of dipping a toe back into an industry that can bring us all so much joy and confidence, while leaving the waste behind.

I hope you find something here that feels special - and most importantly makes you happy each time you wear it.

R x