After over a decade in the fashion industry working with luxury houses and high-end accessory brands, the waste and environmental impact eventually became too much to ignore. With a deep love of colour, from my trend-forecasting days, and a conscious shift away from the death-by-beige aesthetic that often accompanies the overstimulation of parenting, I began to play with a new idea.

The concept of repurposing vintage jewellery into modern, vibrant mood-boosters. Serotonin became my way of dipping a toe back into an industry that can bring us so much joy and confidence, while leaving the waste behind.

I hope you find something here that feels special - and makes you happy each time you wear it too.

R x